As the winter transfer period approaches, Juventus will begin preparation to reinforce their team and rejuvenate their season. As one of the smartest businesses in football, Juventus is inclined to improve the club’s financial position, in order to employ the necessary changes to their squad.
Financial Strategy in Action
Juventus has spent the past several months analyzing its financial position, and putting processes in place to raise the capital needed for a busy transfer window. The club’s leadership has also pinpointed key areas of the squad that necessitate strengthening, which will involve some level of player identification, along with a broad strategic financial approach. This approach involves offloading a number of players, restructuring of contracts of others, and budgeting, in the hopes of remaining solvent; all while hoping to bring in players who better suits the needs of the squad.
Player Sales to Raise Funds
A major component outlined in the financial plan is the offloading of players who are not in the club’s long-term vision. It is publicly anticipated that a number of players will be sold, especially those on the periphery of the first team, or nearing their contracts being finished. The expectation is that these will raise significant value, revenues that can be used to secure players with better value against the existing squad needs.
Identifying Important Players
With the prospect of a more favourable financial status, Juventus is now able to start considering more players. Rumours are already suggesting the club have had some focus on those who will improve on the squad, particularly those in midfield and in the attacking positions, which have proved problematic this season. The scouting department appears extremely active again in looking to source good players, at present, who will improve the current squad, but also provide value in the medium to long-term.
Compliance with FFP
As Juve focus on attempting to improve, attaining certain players and profiles of players, it remains necessary to respect and abide by the financial fair play protocols.
A Defining Step for the Season
The January window signifies an intense time for Juventus. The battle for the Serie A flag is heating up and the ambitions for progression in Europe would significantly change with some calculated signings. The supporters are watching and waiting for the club to act in the important moment of transition; supporters are hopeful for reinforcements that could upgrade the progress on the pitch.
Conclusion
Juventus’ approach leading up to January, suggests a strong desire to maintain competitiveness at the highest level. Juventus is managing finances under scrutiny while prioritising critical aspects of performance to prepare fundamentally for a huge turnaround of the squad. As the January transfer window nears, all of their fans will focus on what the Bianconeri do to shape their season, and what it means for their ambition looking ahead.
